How to capture inner-corporate power
Photo credit: Naomi Kizhner. As blood is pumped out of the left ventricle into the aorta and distributing arteries, pressure is generated. The mean arterial pressure (MAP) is determined by the cardiac output (CO), systemic vascular resistance (SVR), and central venous pressure (CVP) according to the following relationship, which is based upon the relationship between flow, pressure and resistance: Eq. 1: MAP = (CO × SVR) + CVP
highlight: “Naomi Kizhner, an industrial designer and graduate student from Hadassah College in Jerusalem, has designed jewelry that theoretically extracts energy from the wearers own body. The ‘speculative’ jewelry is embedded into the person’s veins and uses their blood to turn small wheels inside the device… ”
Insight: I wouldn’t actually categorize this as a good example of biomimicry as it is more a combination of technology with biological systems, however the idea is very interesting and could be developed to utilize bio-mimicry principles for instance by studying artery patterns of selected species in order to maximize the efficiency.
The idea to produce energy using our own body is a fantastic one; Indeed our body generates non-negligible amounts of energy should it be through normal motion (e.g. walking or simple regular body movements) or internal organ systems. This energy is simply wasted when in fact it could be re-captured and utilized to power small devices like smart phones or even bigger machines. Sufficient energy could be produced using efficient and well designed micro-turbines connected to our arteries. Perhaps adapting the technology to make it smaller and hidden below the skin as an implant like a heart control battery could be the start of a revolution of human body powered systems?
The above point of exploiting inner body power is inspirational as a business philosophy. We often hear that employees are a corporations most valuable asset but few company’s actually seem to understand that. Indeed, employees are not only an asset to individually deliver the tasks they were employed to do but as a team, the workforce within corporation is a powerful source of innovation in itself should the direction know how to get the best out of it.
Lets illustrate the above point with the following case study: a Tech company is faced with an important problem, they are trying to reach out to a younger market for one of their latest products which translates a piece of text into an emotion (e.g. “the writer of this text is happy”) based on the analysis of punctuation, text structures and other indicators. While well received by the business sector, so far the initiative has failed to reach the youngster considered a big market. After failing to gain much insight from outsourcing strategies, the management decides to turn back to their own company and capture ideas from their many talents. The problem is thrown to the workforce as a challenge inciting employees to act as small teams (no ore than 5 people) and to provide practical solutions on how to reach the market. The response is overwhelming and over 15 teams are created. After three months the company starts judging the entries through a first round of selection based on documents submissions followed by a second round of presentations for the finalists. One of the team comes up with a great App idea that brings the system to the hands of youngsters using an appropriate display that can also be used with instant messaging applications. The team is well rewarded and the company takes the opportunity to remind the workforce of their value to the company….
Are you faced with a problem you don’t feel has reached a satisfactory solution through outsourcing? If so, perhaps consider tapping onto your own workforce as well, even if the scope does not fall within the normal operational tasks, you may be surprised of the outcome and it is a great way to connect and motivate…
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What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…