Biomimetic file 157: Communications

Why diversifying communication means is key to business performance

1447159391liuplant_ros_0Image: Linköping University. Communication* is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

Highlight: “A team of scientists at Linköping University in Sweden have developed the first electrically augmented plant, creating both analog and digital circuits inside a living rose…This technology could allow scientists to regulate growth and chemical processes in plants, as well as harness photosynthesis to create new solar cells… The Swedish group added a polymer inside the rose’s natural system of vessels and its leaves, and they were able to show it’s possible to create electrical components that resemble wires, transistors, and even display elements…”

Insight: Our communications* have been changing drastically especially in modern time with the introduction of mass and cheap interactions made possible through the internet allowing a much greater element of reach and cognition. However, we have been relatively slow at taping into other types of potential communication means that surround us, not just in terms of human communications but also technological ones which would allow transmission of information or signals.

Examples would include the transmission of energy through micro-waves; chemical communications such as the ones used by certain species of insects (Pheromones); light communication using a range of different wavelengths  (we have yet to see the potential of Photonics). There are numerous ways to transmit information which remain virtually untapped and unexplored…

The same applies to how businesses operate. Communication is key to any corporation performance both internally and externally. Yet, so many corporate entities show obvious failures in the way staff interact with one another. There are very interesting case studies that directly link performance with the effectiveness of communication channels.

A good example I came across is a multinational company that has experimented using its office glass surfaces as interactive communication walls. While previously a standard open office with numerous glass panels separating individual offices and side window panels, the space progressively transformed itself into an interactive office space. The idea was simple: employees would use the glass surfaces to flow ideas and to communicate messages to other staff passing by or within their own respective departments. The usage of erasable glass writing color pens made the office look colorful, interesting and alive! Soon after the outcomes were so successful that the initiative spread to other offices throughout the world and this company is known to remain innovative despite its significant size…

Are you facing communication difficulties within your office space? If so, perhaps consider rethinking the configuration and how the physical space could be used to flow and communicate information, you may be surprised of the outcomes…

More information: here

What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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