Biomimetic file 190: Polarized vision

How perception can drastically influence business decisions

634bc15a53c38c3d7807e548390c3b44Image source:  Electron microscopic view of the eye of a fly;

Highlight: “Many organisms have photosensitive sensors which enable them to respond to various light phenomenons…while most insects are sensitive to a particular occurrence of polarization, most primates are not…a team of researchers have gained inspiration from studying these natural sensors to develop a range of simple instruments that make possible to reveal what was previously hidden…”

Insight: Species in the animal kingdom perceive the world very differently than we do. Indeed, almost all the spectrum of light radiations is represented and species have developed very specialized eyes or other reception organs in order to perceive the world in the most favorable way possible (mostly for hunting prays and avoidance).

As a matter of fact our vision of the world is rather restricted since we only have access to a small part of the spectrum in the visible light range. Gaining access to other parts of the spectrum such as the UV, Infrared or Microwaves can reveal very different and useful aspects of the world that surround us; think of the tremendous progresses which have been made in fields such as astronomy or medicine…


Image: Spectrum of light. The visible light range to which we humans have access is only a very small portion of it…

An applied business point to make here is that most people only see the outside of corporations, what they want you to see. But digging further and looking at them with a “different eye” starts to reveal the true colors of enterprises. Aspects such as their operations, their impacts on the world and society, the way they deal with their finances, all these and more tell a lot about a company and most importantly its fitness in the current and future business landscape.

Do you intend to invest in a business or perhaps just buy a stock? If so perhaps remember to look at it with various pairs of eyes…

More information here

What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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