Biomimetic file 191: the art of attraction

How familiarity and likeness are key attributes to business marketing strategies

02-01sm-640x426Image source: Scienceline. Attraction*: the action or power of evoking interest in or liking for someone or something

Highlight: “Carnivorous plants, among them tropical pitcher plants (Nepenthes spp.), have always fascinated people due to their remarkable ability to attract* and feed on animals…these plants are now used as model systems for various biomimetic applications…a current cooperative project between the Zoological Institute at the Kiel University and the Institute of Chemistry of New Materials at the University of Osnabrueck aims at the development of hierarchical anti-adhesive materials by mimicking the slippery zone in N. alata pitchers…”

Insight: An interesting aspect of carnivorous plants is their remarkable ability to attract animal prays despite their obvious disadvantage of being mostly static as opposed to their highly mobile prays. It appears that one key strategy besides having developed various ingenious physiological traps is the art to attract prays in the first place. For instance certain species make use of sugary solutions to attract such substance loving insects…

These species adaptations offer an inspiration for business marketing strategies. Indeed, in order to attract customers a proven successful strategy is to develop products that have an obvious similarity (or clearly assimilates) to something which people are already known to like and be familiar with. As a matter of fact the reference to specific species or wildlife traits is omnipresent in products marketing and branding campaigns such as various luxury car brands built on fast and powerful animals…

Are you planning to launch a new product? If so, perhaps ensuring that it reflects obvious similarities to something that people straight away recognize and like could give a significant hedge over the competition. It appears to be basic customer psychology that in order to attract one must first inspire confidence and likeness; products that are “too innovative” and drive a sense of confusion rarely succeed…

More information here

What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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