Biomimetic file 193: Leapfrogging

How innovation increments management is crucial to keeping a competitive edge

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Highlight: “To improve the maneuverability and agility of jumping robots, several researchers have studied steerable jumping mechanisms…This steering ability enables robots to reach a particular target by controlling their jumping direction… The key design principles were adopted from the frog-hopper’s power-producing hind legs and the moment cancellation accomplished by synchronized leg operation…”

Insight: Frogs are known for their ability to move by making significant jumps. Unlike many species which would use a more energy saving linear type of motion, frogs focus their energy on a few but distance covering moves to secure their escape from preys.

This type of leaping motion is inspirational and can be applied to business innovation strategies. Indeed, the need to innovate is a constant battle for corporations that need to keep themselves ahead of the competition. There are three possible options: to make regular small improvements to their existing products (the most commonly seen), to make very significant improvements (or even provide a completely new approach) but at less regular intervals or sometimes a mix of the two.

The reality is that true innovations can only come from significant leapfrogging improvements which in terms push others to top-up their games. Game changers are less common and industrial wars through practices such as reverse engineering are all too common leading to the small increments (low innovation) model that we observe in the market place.

Are you planning to release an upgrade? If so, perhaps think of your strategic objective; if the idea is only to keep yourself competitive and follow the flow, than choose the small increments strategy. However, if you intend to be a game changer go towards the leapfrogging alternative. Noteworthy is that revolutionary improvements are also associated with a significantly higher risk factor as they will disrupt and possibly confuse the consumers as opposed to the much safer small increments strategy which appeals to an already convinced customer pool…

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What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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