How the choice of information delivery is crucial to business performance
Image: Cell Membrane Transport Proteins. A membrane transport protein* (or simply transporter) is a membrane protein involved in the movement of ions, small molecules, or macromolecules, such as another protein, across a biological membrane.
Highlight:“Biological membranes constitute the set of membranes defining boundaries and organelles in living cells–the structural and functional building blocks of all known living organisms… The integrity of the cell depends on its ability to separate inside from outside and yet at the same time allow massive transport of matter in and out the cell… Nature has elegantly met this challenge by developing membranes in the form of lipid bilayers in which specialized and highly efficient transport proteins are incorporated…based on these observations, researchers have developed high performance semi-permeable membranes …the applications for the bio pharmaceutical industry are tremendous…”
Insight: There are many examples in nature that use transporters to carry a signal. For instance cell functions use Membrane Transport Proteins* to allow information to transit through the cellular walls.
Applications in areas as far as telecommunications can be found. We all use mobile phones but few have a clue of the technology behind it. As a matter of fact the principles at the very core of these devices use sophisticated mathematics to encrypt and receive information. One of these is known as Wave Carriers whereby a weak information containing signal is carried by a more powerful one in order to cover the required distances, a bit like a car hoping onto a high speed train. The principle is basically using a three phase approach: encoding-transport-decoding.
The use of carrier signals is common in modern telecommunications to transport information
A point to make here is that it is crucial to choose the right transportation mode for a given information… For instance If you require information to flow to your employees internally, the use of a speaker (human) which will dispatch the message small groups at a time is probably the most effective; on the other hand, if you require to inform stakeholders throughout the world on an important update, social media may be the best choice; if you require classified information to reach specific people an encrypted message or in person delivery may be used…
While it seems common sense, the misuse of communication means in businesses is surprisingly common which often leads to problems affecting not only performance but in most serious cases even corporate or individuals reputation. Recent political messages leaks during the US election campaign is a good example of such…
Are you facing difficulties to communicate information across? If so always consider your options before jumping to the first or easiest communication means as the implications can be far greater than thought. A set of simple questions can be used to quickly decide on the choice of the transporter:
- What is the nature of the information?
- Who is the information intended to?
- Where does the information need to go?
- When does the information need to reach?
More information here
What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…