Biomimetic file 204: Feedbacks

Why the implementation of feedback loops is important to manage project risks

earth-05Image NASA. “Anthropic response as a positive feedback to the global change phenomenon is one to worry about” …Feedback*: in biology, a response within a system (molecule, cell, organism, or population) that influences the continued activity or productivity of that system. In essence, it is the control of a biological reaction by the end products of that reaction.

Highlight: “Researchers at MIT have introduced a novel Balance Feedback *Interface (BFI) that addresses the problem of bilateral feedback for tele-operation of humanoid robots…by studying various feedback response processes found in natural systems including in the human body, the team was able to model complex bilateral communications between machine and operator…the result is a humanoid robot with precision and sensitivity beyond anything achieved to date…applications include distance tele-operated surgery”

Insight: Many natural processes are not as static as they seem but are in fact dynamic systems which have reached equilibrium that require continuous adjustments to surrounding conditions. Basically there are two types of feedbacks: positive ones would improve a given process while negative feedbacks would alter it. A good example of that is the climate system (I have previously posted specifically on this aspect here).

Doing business is no different than certain natural cycle functions in that it needs constant adjustments to adapt to ongoing changes. When implementing processes or change strategies, it is of primary importance to concurrently develop effective feedback mechanisms in order to monitor the evolution of the changes.

While it may seem common sense, too often projects are successfully implemented but fail overtime because no adequate feedback mechanisms have been put in place. A process without its adequate control tools is not easily manageable. For instance it is not conceivable to develop a website these days without a proper associated Content Management System (CMS), and similarly the same system/system control approach should apply to any sizable project. Obvious direct benefits include:

  • Being able to monitor the evolution;
  • Being able to react in time based on those information;
  • Keeping performance records;
  • Due diligence.

Are you planning to implement change in the form of a new project? If so remember to concurrently develop a feedback monitoring platform which will allow to keep track and adjust…

More information here

What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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Biomimetic file 191: the art of attraction

How familiarity and likeness are key attributes to business marketing strategies

02-01sm-640x426Image source: Scienceline. Attraction*: the action or power of evoking interest in or liking for someone or something

Highlight: “Carnivorous plants, among them tropical pitcher plants (Nepenthes spp.), have always fascinated people due to their remarkable ability to attract* and feed on animals…these plants are now used as model systems for various biomimetic applications…a current cooperative project between the Zoological Institute at the Kiel University and the Institute of Chemistry of New Materials at the University of Osnabrueck aims at the development of hierarchical anti-adhesive materials by mimicking the slippery zone in N. alata pitchers…”

Insight: An interesting aspect of carnivorous plants is their remarkable ability to attract animal prays despite their obvious disadvantage of being mostly static as opposed to their highly mobile prays. It appears that one key strategy besides having developed various ingenious physiological traps is the art to attract prays in the first place. For instance certain species make use of sugary solutions to attract such substance loving insects…

These species adaptations offer an inspiration for business marketing strategies. Indeed, in order to attract customers a proven successful strategy is to develop products that have an obvious similarity (or clearly assimilates) to something which people are already known to like and be familiar with. As a matter of fact the reference to specific species or wildlife traits is omnipresent in products marketing and branding campaigns such as various luxury car brands built on fast and powerful animals…

Are you planning to launch a new product? If so, perhaps ensuring that it reflects obvious similarities to something that people straight away recognize and like could give a significant hedge over the competition. It appears to be basic customer psychology that in order to attract one must first inspire confidence and likeness; products that are “too innovative” and drive a sense of confusion rarely succeed…

More information here

What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

bluestrike logo

http://www.bluestrike-group.com/