Biomimetic file 187: Dance of the Honeybee

Why communications are crucially important to business health

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Highlight: “The honeybee dance communication system is one of the most intriguing examples of information transfer in the animal kingdom…After returning from a valuable food source honeybee foragers move vigorously, in a highly stereotypical pattern, on the comb surface conveying polar coordinates of the field site…After 60 years of intense research it remains still unknown how the bees decode the dance… To resolve this question a team of researchers have built a robotic honeybee that is able to reproduce all stimuli found to be generated in the dance… By imitating single stimuli or combinations and tracking the bees’ ensuing behavior they were able to identify essential signals in the communication process…”

Insight: What social insects can teach us is that body language and patterns can be greatly effective at communicating even complex issues but that both parties need to clearly understand the language rules.

Miss-communications in business is common and responsible for tremendous income losses through mistakes and resulting poor performance. These miscommunications range from language barriers to inter-department jargon (e.g. engineers communicating with accountants), sign languages misunderstandings or simply overall poor language skills…

Some sectors are rather stringent about their communications skills: for instance an airplane pilot misunderstanding the ground staff is not an option (and vise versa) as is a columnist journalist misspelling some words. However, this is not always the norm and many companies do not put as much emphasis as they should on their employees’ communication skills (even for staff holding key positions) which reflects rather poorly on their performance as a business entity.

Are you planning to hire? If so, perhaps do not omit to investigate communication skills. In today’s interconnected world the ability to communicate effectively is definitely one of the most important skills one can have.

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What is Biomimetics: the field of gaining inspiration from nature first to solve some of our most difficult challenges. Instead of coming up with our own solutions to a problematic, the odds are that species or natural systems on the planet already offer an ultimate solution. This simple fact is also another strong case to preserve species at all cost as the intellectual heritage contained within or through the study of species is both irreplaceable and invaluable…

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